The Vendor Village was lined from asphalt to sand with industry leading manufactures such as Vance & Hines, Performance Machine and Von Zipper, to local dealerships Orange County Indian, Kiwi Indian, Long Beach BMW, Irv Seaver Motorcycles and Huntington Beach Harley Davidson along with Yamaha and the Ducati Scrambler Demo Bus. Interspersed were local style makers Brian Bent, Speakeasy Original and Stellar Moto amongst dozens of additional moto and surf vendors including: CutRate, Heroes Motorcycles, MoonEyes, MotoGeo and Riot Cycles. This eclectic grouping of large companies and individual shops lent to a high energy atmosphere where attendees could enjoy a cold beer at the Pacifico Airstream or opt for a spiked drink served up at the Red Bull Energy bar.
The Hurley Printing Press also set up shop in the vendor village for attendees to create shirts to help support Waves 4 Water charity. RSD partnered with Bonnier Motorcycle Group, and designer Matt Allard of Inked Iron, to support the "Come Hell or High Water" shirt that was sold to raise funds for recent hurricane relief efforts. All of the proceeds went to hurricane relief efforts.
Architects of Inspiration was one of the centerpieces of RSD’s Moto Beach Classic event; a collection of unique installations inspired by surf and motorculture. Curated by Kelly Yazdi
and the Roland Sands Design team, the Architects of Inspiration area was a combination art collective, bike show, live mural displays, and a library lounge all designed to complement the Moto Beach experience by providing guests with a relaxing atmosphere.
Initially structured to solely be an art collective and bike show, the Architects of Inspiration grew to be a bigger platform that included more creatives, such as live muralist painters, local music gurus, as well as international builders. “On the day of the event, we constantly had to expand the borders of the Inspiration area because there were just so many amazing things to encompass in the show; so many unique installations, never before seen builds, and local talent who came to the show wanting to share their creations with us,” says Kelly Yazdi, “... it was truly a special event that took on a life of its own, and I’m blown away by the hard work and creativity of the RSD team as a whole.”