published at 24.05.2013, 18:34
BMW MOTORRAD PRESS RELEASE
BMW Concept Ninety - classic meets class
90 years of BMW Motorrad - 40 years of a BMW Motorrad design icon. To mark these anniversaries, the BMW Group will be presenting a very special new machine from 6.30 pm on May 24th: the BMW Concept Ninety, on show at the Concorso d’Eleganza Villa d’Este 2013. In collaboration with the customer bike company "Roland Sands Design", the BMW Motorrad Design Team has created an exclusive homage to the BMW R 90 S. Roland Sands and his team have given the BMW Concept Ninety an exclusive self-assured appearance with technologically refined, top-quality custom parts, former motorcycle racer.
The original: the BMW R 90 S.
With a top speed of just under 200 km/h, the BMW R 90 S was one of the fastest serial production motorcycles of its time. It was the first time a designer had created the perfect combination of form and function in a motorcycle development process. The BMW R 90 S was the first motorcycle ever to be fitted with a front trim section as standard, giving it an unmistakable appearance. Aerodynamically optimised front and rear trim elements were soon to be seen on motorcycles by other manufacturers, too. According to Edgar Heinrich, Head of BMW Motorrad Design: "The BMW R 90 S goes back to a time when motorcyclists were regarded as social outlaws. There was something rebellious about them - they were fast, noisy and wild. It was all about pure emotion. And it remains fascinating to this day."