To our RSD Family,
Roland Sands Design has always been about pushing boundaries, creating what’s next and doing things our own way. That’s exactly where we’re headed.
We’re sharpening our focus on what we love: design, creative development, concept bikes, racing, events and collaborations with great brands.
As part of that evolution, we’ll be closing our Long Beach retail store and moving RSD into a new local space. We’re also shifting away from the traditional model of producing full product lines ourselves and putting more energy into designing and developing products through select partnerships and collaborations.
You’ll continue to see RSD products, motorcycles, apparel and ideas come to life through our website and through collaborations with brands across the world.
Racing and events remain a huge part of who we are. The Super Hooligan National Championship continues to grow, and the Mission Foods Moto Beach Classic returns October 17, 2026 at Bolsa Chica State Beach in Huntington Beach, California.
As we prepare for the move, it’s become pretty clear we’ve been hoarding all things motorcycle. We need to thin the heard, so on September 19th at 1365 Obispo Ave in Long Beach we’re having a moving sale and letting go of some motorcycle magic — motorcycles, parts, one-offs, apparel, art, motors, furnishings and plenty of random creations we’ve collected along the way. If you’ve ever had the chance to wander through our shop, you know there are treasures around every corner. It’s time for some of them to find a new home.
We’ll also be clearing out select inventory online with tiered discounts across the RSD website, giving you a chance to grab parts, apparel and other RSD goods before the move.
Progression Over Stagnation has always been at the core of the RSD ethos. This evolution gives us more freedom to create, collaborate and focus our energy on the projects we’re most passionate about. We’re excited about what’s next.
See you at the races, at Moto Beach, and out on the road.
Let's Ride,
