Our Story

Elevating Motorcycle Experiences through high performance design

OUR STORY STARTS HERE

Located in Long Beach, California, Roland Sands Design is an independent brand focused on building high quality, performance products for the discerning motorcycle enthusiasts. With a background focused on bespoke custom motorcycles of all genre’s, OEM concept motorcycles, product design, and high-quality heritage driven apparel, the RSD brand is synonymous with quality and design stemming from a hands-on approach with a tight, highly skilled team. The RSD brand isn’t just a products company. We are also deeply rooted in motorcycle culture and racing. With iconic events like the Moto Beach Classic in Huntington Beach, Ca and the Super Hooligan National Championship racing series hosting races across the US, the RSD brand thrives in the two wheeled culture while also creating it.

Where style meets protection

RSD offers a premium line of Men’s and Women’s apparel and performance riding gear. Our apparel products are known for quality and offering great style both on and off the motorcycle.
Shop All RSD Gear
Ronin Jacket CE
Clash Jacket CE
Maven Jacket CE
Riot Jacket CE
Ronin Jacket CE
Vendor:
Roland Sands Design

Ronin Jacket CE

Regular price
$580.00
Sale price
$580.00
Regular price
$725.00
Clash Jacket CE
Vendor:
Roland Sands Design

Clash Jacket CE

Regular price
$600.00
Sale price
$600.00
Regular price
$750.00
Maven Jacket CE
Vendor:
Roland Sands Design

Maven Jacket CE

Regular price
$520.00
Sale price
$520.00
Regular price
$650.00
Riot Jacket CE
Vendor:
Roland Sands Design

Riot Jacket CE

Regular price
$560.00
Sale price
$560.00
Regular price
$700.00

Pushing the edge of performance

RSD builds a comprehensive line of premium motorcycle performance parts for Harley Davidson, Indian & BMW that are sold globally in addition to serveral collaboration projects with various OEM’s.
Shop All RSD Parts
Sector Gauge Relocation Kit for Harley Road Glide
Clarity Air Cleaner for Harley
Sector Pullback Riser System
Nostalgia Cam Cover for Harley Twin Cam
Sector Foot Pegs for Harley Softail
Sector Gauge Relocation Kit for Harley Road Glide
Vendor:
Roland Sands Design

Sector Gauge Relocation Kit for Harley Road Glide

Regular price
From $665.00
Sale price
From $665.00
Regular price
Clarity Air Cleaner for Harley
Vendor:
Roland Sands Design

Clarity Air Cleaner for Harley

Regular price
From $424.96
Sale price
From $424.96
Regular price
$0.00
Sector Pullback Riser System
Vendor:
Roland Sands Design

Sector Pullback Riser System

Regular price
From $310.00
Sale price
From $310.00
Regular price
Nostalgia Cam Cover for Harley Twin Cam
Vendor:
Roland Sands Design

Nostalgia Cam Cover for Harley Twin Cam

Regular price
From $322.96
Sale price
From $322.96
Regular price
$379.95
Sector Foot Pegs for Harley Softail
Vendor:
Roland Sands Design

Sector Foot Pegs for Harley Softail

Regular price
From $295.00
Sale price
From $295.00
Regular price

Rooted in custom culture

RSD’s custom bikes are globally renowned and the brand is known for its innovative approach, fusing performance with cutting edge design. RSD customs are designed with purpose and built for the ride.

Moto Classic Events & SHNC

The Moto Beach Classic is a moto-centric festival that brings together Super Hooligan street bike flat track racing, spring drag races, mini bike racing, stunt shows, art, custom motorcycles, music, food, and of course, the love for two wheels.

RSD Events

Head over to motoclassicevents.com to get all the details on our next big event!

Head over to superhooligan.com for everything SHNC. View race re-caps, keep an eye on the polls and see where we're racing next!