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Roland Sands Design was founded by Roland Sands, a championship-winning GP rider and motorcycle racer, turned custom bike builder, who had an entirely new way of looking at motorcycle parts and riding gear.

The goal of the Roland Sands Design retail store is to bring a curated and unique shopping experience to the discerning enthusiast who visits us in-store or online looking for motorcycle jackets, apparel, helmets, motorcycle gear, accessories & everything that surrounds a life on two wheels. Whether you are riding a chopper, bagger, bobber, scrambler, flat track, custom or cafe racer - RSD has something that fits the bill. If you are Sport Touring, Adventure riding, going for a Track Day, off-road or dual sport - there’s something on the Roland sands website to satisfy your needs.

Roland Sands Design’s goal is not just to carry all of the premium brand leather and textile apparel but also provide the best in wheels, disc brakes, intake, air cleaners, grips, pegs, lighting, handlebars, bar risers, engine covers and more for Harley Davidson, Indian, BMW, Triumph, Yamaha and whatever you can dream up.

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The RSD Story

Roland talks about making the transition from racing to designing and then to bike building.

RSD Corona Virus Bike Build Off

Top 20

RSD X FTR 1200 Race Parts

You now can easily transform your stock FTR 1200 into a Hooligan Street Tracker and or a race-ready contender

RSD El Camino

Our Shop Manager Aaron Boss takes you through his build process.

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The definitive destination of carefully curated stories, gear, BUILDS, art, culture & other cool shit.

The bike is finished and en route to Laguna Seca for the Drag Specialties King of the Baggers race. Watch LIVE on Oct 23. 7:40pm EST...

Indian Motorcycle & RSD deliver race inspired accessory collection for your FTR 1200...

The new Roland Sands collaboration Super 73-RX showcases design, technology and innovation...


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